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    How Do You Monetize a Free Platform? This Founder Reveals the Secret

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    Free for sponsors, free for LPs, and still a business. Aleksey Chernobelskiy lays out the revenue model behind GP LP Match and why charging either side of the marketplace up front would have broken the matching itself.

    • #startups
    • #businessmodel
    • #proptech
    • #marketplace
    • #realestate

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    From the full episode

    Building GP LP Match: A Marketplace Connecting Real Estate Sponsors and Investors — Aleksey Chernobelskiy

    Then as we got two software engineers on board, we also created a solid data solution where we take all the deal data on the platform, anonymize it, and help GPs understand how they compare to market.
    Listen to the full episode with Aleksey Chernobelskiy

    Frequently Asked Questions

    How do you monetize a platform that's free for its users?
    Aleksey's answer is to charge the people selling into the audience rather than the audience itself: service-provider sponsorships, a paid data and benchmarking product for GPs, and events.
    What is the GP LP Match conference?
    A one-to-one event in New York City on September 23 with 100 LPs and 100 GPs in the room. The LP side is split evenly between high-net-worth investors, family offices, and institutional allocators, so a GP can turn one way and talk to an institutional allocator and the other way to a private investor.
    Which revenue line came first?
    Advertising and sponsorships from service providers — that is what let Aleksey scale the platform and hire a team, including the engineers who then built the data product.

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