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    Short

    This Platform Stopped Selling Ads and Started Selling Data Instead

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    An ad-supported deal platform is incentivized to show you whoever pays the most. Aleksey Chernobelskiy explains why he built the business model around aggregated deal and investor data instead, and how that changes what gets surfaced.

    • #proptech
    • #realestatedata
    • #syndication
    • #startups
    • #investing

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    LP Investor Vetting Checklist

    The questions passive investors should ask before wiring capital into a sponsor's deal.

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    From the full episode

    Building GP LP Match: A Marketplace Connecting Real Estate Sponsors and Investors — Aleksey Chernobelskiy

    Then as we got two software engineers on board, we also created a solid data solution where we take all the deal data on the platform, anonymize it, and help GPs understand how they compare to market.
    Listen to the full episode with Aleksey Chernobelskiy

    Frequently Asked Questions

    How does GP LP Match make money if it's free for both sides?
    Three revenue lines. First, sponsorships from service providers that want to reach GPs — investor relations portals, property managers, AI tools. Second, a GP premium data product. Third, events.
    What is the GP premium data product?
    After hiring software engineers, the team began anonymizing all the deal data flowing across the platform so GPs can see how their own deal terms and decks compare to the wider market.
    Do GPs or LPs ever pay to transact?
    No. GPs submit deals for free and there is no success fee on either side — the monetization sits entirely outside the GP-LP transaction.

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