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    Short

    Wealthy Parents Are Leaving Free College Money on the Table

    Watch on YouTube

    High-income families assume they will never qualify for anything, so they never file. Lance Morgan explains the institutional and merit money that goes unclaimed every year and who is actually eligible for it.

    • #collegefunding
    • #financialaid
    • #scholarships
    • #familywealth
    • #planning

    Free resource

    College Funding Checklist

    A step-by-step checklist for high-income families planning college costs without wrecking aid eligibility.

    Get the free checklist

    From the full episode

    The College Funding Mistake Most Wealthy Families Make

    Versus taking that money or any of your college savings, putting it towards real estate, let the cashflow from the real estate pay for college.
    Listen to the full episode with Lance Morgan

    Frequently Asked Questions

    Why do wealthy families miss out on college aid?
    They assume they earn too much to qualify, so they never fill out the financial aid forms at all. Lance calls that one of the biggest mistakes high-income families make.
    What happens if you file even when you won't get need-based aid?
    Filing signals to the school that your family can pay, which Lance says can increase merit scholarship offers and even help on admissions, since schools want students whose families will contribute.
    What is "financial positioning"?
    Arranging assets and income so a family actually falls into the aid-eligible range — for example, buying a real estate property and taking bonus depreciation to reduce reportable income.

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